The American tech giant on Wednesday unveiled the barricade of its first retail store at Jio World Drive Mall in Mumbai ahead of the upcoming opening of Apple BKC.
Apple has opened its highly anticipated retail store in India which is set to open to the public soon. The American tech giant on Wednesday unveiled the barricade of its first retail store at Jio World Drive Mall in Mumbai ahead of the upcoming opening of Apple BKC.
“Inspired by the iconic Kaali Peeli taxi art unique to Mumbai, the Apple BKC creative features colorful interpretations of the decals in combination with the many Apple products and services that will be available to our customers. passers-by with the classic Apple greeting ‘Hello Mumbai’. To celebrate the opening of the new store, visitors can download the new Apple BKC wallpaper and move to the sounds of Mumbai with a specially curated playlist on Apple Music,” Apple said in a statement.
India has been a bright spot for Apple amid global headwinds. Apple is looking to start local manufacturing in the country in line with the government’s ‘Make in India’ initiative. Since the outbreak of Covid-19 in early 2021, the company has redoubled its efforts to produce in the country in view of broken global supply chains – especially in China.
“While Apple took its time to open its own store in India, it makes sense now more than ever. The Indian consumer is maturing and spending more, especially at the premium end, making India the next big growth market for Apple in the next decade.” – across product and service categories,” said Navkendar Singh, Associate Vice President, IDC India.
The iPhone maker’s smartphone business has seen an uptick in India, despite a decline in the overall market. In the premium segment, Apple maintained its lead with a 60 percent market share, with the iPhone 13 the third best-selling device in 2022.
“In the recent past, Apple has enjoyed an unprecedented growth rate in India, including an increased share of domestic manufacturing, aggressive marketing and affordability initiatives and the success of the Apple India online store,” said Prabhu Ram, Head-Industry Intelligence Group. , CMR. “The premium smartphone segment in India is on a strong growth curve. The BKC Apple store will be a key step forward for Apple to build on recent market momentum, including increasing domestic manufacturing, to achieve long-term sustainable growth into a strategic market.”