After achieving huge audience on Jio Cinema Ambani plans to compete Netflix and Walt Disney.
Jio will try to retain the viewers on the platform by adding the more content in order to retain the viewers.
Billionaire Mukesh Ambani’s streaming service will add more than 100 movies and TV series to its platform, building on the popularity of its cricket broadcasts in a bid to take on global giants such as Walt Disney Co. and Netflix Inc. in the rapidly growing Indian market. .
The expansion will coincide with JioCinema starting to charge for content, though the exact pricing strategy is still being finalized, president of media and content business Jyoti Deshpande said in an interview. The new titles will be launched before the end of Indian Premier League cricket next month, and viewers will still be able to watch matches for free until then, she said.
The sprawling Ambani conglomerate has aspirations of becoming a global media and online streaming behemoth. Last year, Viacom18 Media Pvt., a joint venture between Paramount Global and billionaire Reliance Industries Ltd., outbid Disney and Sony Group Corp. to win the digital rights to the IPL — one of the fastest-growing sporting events in the world, which is seen as a critical way for any media company to attract eyeballs in India.
The potential audience in India, home to 1.4 billion people, with a growing middle class and expanding internet access, is huge. JioCinema recorded more than 1.47 billion video views during the opening weekend of the IPL in April and had 22 million viewers for the match on Wednesday.
It remains a market that has been difficult for global streaming giants to crack: Netflix has slashed its fees to attract price-conscious users, while a strong local cinema culture means Indian viewers can be picky about what they watch online. Both price and content are at the forefront of JioCinema’s expansion, Deshpande said.
The plan is to “keep tariffs simple for viewers,” she said. Currently, in the streaming space, “westernized content rules. Jio Studios wants to be a catalyst for cross-pollination of talent. We want to get to India as much as possible,” she said.
This includes the release of films and series from thrillers and romances to biopics in languages including Hindi, Marathi, Bengali and Gujarati. It will also release new and original films produced by Jio Studios such as Bollywood starrer Shah Rukh Khan’s Dunki and Amitabh Bachchan’s Section 84. Jio Studios recently announced a multi-year multi-film collaboration with SVF Entertainment for the Bengali market.