Tupperware, the US-maker of food storage containers, has warned that it could go bust unless it can quickly raise new financing.
Shares in the 77-year-old firm plunged on Monday after it said there was “substantial doubt about its ability to continue as a going concern”.
Tupperware has been attempting to reposition itself to a younger audience.
However, it has failed to stop a slide in its sales.
Tupperware still employs a direct sales force – who earn a percentage of all the goods they sell – as well as selling goods on its website.
It recently started selling its products in US retail chain Target in an attempt to entice younger shoppers.
It has also expanded its range into cooking products, such as a grill that works in a microwave.
At the time, Miguel Fernandez, Tupperware’s chief executive – its third in five years – said he imagined the grill “for someone who lives in an apartment in New York City and you can’t really do outdoor grilling but you can use this”.
In a statement, Tupperware said that its shares were in danger of being delisted from the New York Stock Exchange because it had not yet filed its annual report.
It also warned that it had to renegotiate its loans after already amending its loan agreements three times since August 2022.
Tupperware said it was struggling with higher interest costs on its borrowings while it attempts to turn the business around.
Tupperware’s share price dropped by nearly 50% on Monday.